Month: November 2020

Ideas To Improve Customer Experience and Maximise Return on Investment

For a company to succeed both in terms of its reputation and its bottom line, it has to put customer experience at the heart of its vision, values and mission. 

Twenty-first-century customers expect excellent proactive customer service and won’t hold back if they don’t receive it. We live in a 24/7/365 culture, and customer service has to keep up with the expectations it brings. Customers also take a broad view of customer service and

Continue reading “Ideas To Improve Customer Experience and Maximise Return on Investment”

6 Steps To Organisational Alignment

Organisational alignment is a key way for competitive organisations to stay ahead of their rivals and be innovative in business. And it starts with the leadership team.

What is Organisational Alignment?

It’s when your entire organisation, from top tier leaders to entry-level colleagues, shares the same organisational vision, mission and values for your company. Keywords here are communication, leadership by example and inclusion. This is vertical alignment.  The other dimension is horizontal alignment, when the various functions and departments work effectively together and key words are collaborative working, accountability and transparency.

These are familiar words here at SERVICEBRAND GLOBAL.  We work with multiple sized organisations to help them outline a shared sense of purpose both at a strategic and operational level. From this shared sense of purpose comes alignment. 

Continue reading “6 Steps To Organisational Alignment”

How to Bring Core Values to Life in the Workplace

Never before have customers wielded so much power. That’s why many are using their wallet to drive social and economic change by supporting businesses whose core values they agree with.

As many as 63% of Americans hope that businesses will take the lead to drive social and environmental change in the future. 50% of consumers worldwide consider themselves ‘belief-driven’ buyers.

So, how does this apply to your business? 

Shared values are a fundamental driver of good customer relations. Interestingly, 23% of loyal customers are willing to pay a premium price for products from brands they identify with. 

Continue reading “How to Bring Core Values to Life in the Workplace”