November 24, 2020
When your company is facing a crisis,
be it COVID-19 or another concern, you might be facing challenges that can seem
Whether it’s the recent pandemic or a
different crisis and period of change experienced by your company, engaged
employees will help you withstand the harshest of conditions.
Continue reading “5 Ways to Improve Employee Engagement During Crisis”
November 17, 2020
For a company to succeed both in
terms of its reputation and its bottom line, it has to put customer experience
at the heart of its vision, values and mission.
Twenty-first-century customers expect
excellent proactive customer service and won’t hold back if they don’t receive
it. We live in a 24/7/365 culture, and customer service has to keep up with the
expectations it brings. Customers also take a broad view of customer
Continue reading “Ideas To Improve Customer Experience and Maximise Return on Investment”
November 10, 2020
Organisational alignment is a key way
for competitive organisations to stay ahead of their rivals and be innovative
in business. And it starts with the leadership team.
What is Organisational Alignment?
It’s when your entire organisation, from top tier leaders to entry-level colleagues, shares the same organisational vision, mission and values for your company. Keywords here are communication, leadership by example and inclusion. This is vertical alignment. The other dimension is horizontal alignment, when the various functions and departments work effectively together and key words are collaborative working, accountability and transparency.
These are familiar words here at SERVICEBRAND
GLOBAL. We work with multiple sized
organisations to help them outline a shared sense of purpose both at a
strategic and operational level. From this shared sense of purpose comes
Continue reading “6 Steps To Organisational Alignment”
November 3, 2020
Never before have customers wielded
so much power. That’s why many are using their wallet to drive social and
economic change by supporting businesses whose core values they agree with.
As many as 63% of Americans hope that businesses will take the
lead to drive social and environmental change in the future. 50% of consumers
worldwide consider themselves ‘belief-driven’ buyers.
So, how does this apply to your
Shared values are a fundamental
driver of good customer relations. Interestingly, 23% of loyal customers are
willing to pay a premium price for products from brands they identify
Continue reading “How to Bring Core Values to Life in the Workplace”