Service is something you receive, but an experience you take away

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Experience

SERVICEBRAND GLOBAL’s purpose is to enable authentic service organisations to thrive and flourish in the new paradigm of what we term the Values Economy. This is done by helping progressive leaders to design, implement and improve a brand aligned customer experience delivered by their employees (brand ambassadors), using the SERVICEBRAND approach to deliver significantly better, sustained business performance.

Values-driven service for sustained performance
The award -winning SERVICEBRAND approach facilitates and enables delivery of a customer experience strategy through alignment and co-ordinated execution across the three areas of Brand Identity, Employee Engagement and Customer Experience.
The result is a consistent “on brand” customer service experience delivered by a team of brand ambassadors which, in turn, achieves improved business performance, increased employee and customer loyalty, retention and advocacy, and a culture of customer experience innovation and ideas to improve customer experience.

Values
Trust – open, honest and dependable.
Excellence – Doing things so well that people take personal pride in their involvement and it receives admiration from others.
Creation – fresh thinking and relationships.
Adaptability – agile adjustment to changing circumstances.
Enjoyment – visible pleasure and fun.
Mission

To design, implement and improve a brand aligned customer experience delivered by employees (brand ambassadors), using the SERVICEBRAND approach to achieve significantly better, sustained business performance.

We love to work with organisations who have a genuine aspiration to be SERVICEBRAND leaders. Measurement is critical and we are passionate about quantifying the positive impact of our approach.

Purpose

To enable authentic service organisations to thrive and flourish in the new paradigm of the Values Economy.

Services are more complex than products due to the intricacy and complexity of the human aspect. We dream of the SERVICEBRAND concept being widely understood and acknowledged, with an article on the subject being published at Harvard Business School.

ENDORSEMENTS

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