Why Alignment Could Be the Key to Unlocking your Organization’s Potential

“No one can whistle a symphony. It takes a whole orchestra to play it.” H.E. Luccock

Being able to articulate a clear strategy is one thing and yet, the organization’s ability to execute a strategy, is an altogether different, usually more challenging matter. We know that many senior leaders agree.

Contrary to the central premise of many strategy studies, usually, it is not the vision or aspirations of a successful company that allow it to stand out (and these goals are often remarkably similar, irrespective of organisation size, geography or industry sector). What sets the top performers apart is the ‘how’ – the way they organize and operate to make their aspirations a reality.
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Could You Benefit from Brand Identity Services?

In the current paradigm of consumerism, there are hundreds of competing brands for every type of product or service. That’s why businesses today have to stand out through the impressions they leave on their customers. It starts with a fantastic customer journey and can scale globally with a recognisable brand identity.

77% of consumers purchase items based on a brand name rather than the object’s name and brands with a strong identity can also attract more investors – 82% of investors cite name recognition as an essential factor in their decision-making.
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The Role of a Customer Experience Strategy Advisor

The customer experience is crucial to your success as a business. It defines how your brand is perceived and fosters loyalty in your audience. Even traditionally product based companies eg technology, automotive, telcomms are now competing on customer experience because this is a differentiator whilst their products and services are often very similar.

If your business struggles to deliver the desired customer experience, it might be due to several reasons.
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How to Achieve Organizational Alignment, and Why It Matters

If your organization feels like a patchwork of different teams, competing for scarce resources, with quite different ways of working and lacking a common sense of purpose and shared values, your brand might be suffering from a lack of organizational alignment. A fragmented organization can slow down your growth potential. It creates barriers and separation between departments and limits your employees ability to work towards common corporate objectives.

Today, we’ll discuss the importance of organizational alignment and what steps you can implement in your business.
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Can Employee Engagement be Measured?

It sometimes takes an outside perspective to help you truly understand the way your employees feel about your brand and how committed they are to their roles. However, not everyone is in a position to hire the services of professional engagement specialists.

As such, it can be incredibly useful to understand how to define engagement levels by yourself, through internal processes and activities. This can put you in a much better position for building appropriate employee engagement solutions to match the needs of your business.
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Customer Service vs Customer Experience – What Are the Key Differences?

Customer service and customer experience are both important aspects of any organisation, but these two terms are often used interchangeably with some confusion about the important key differences that exist. This can diminish the effectiveness of specific processes and activities within an organisation.

We explore what both these phrases mean and how you can differentiate your internal strategies so that improvement is more targeted and sustainable.

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Branding vs. Marketing – What’s the Difference and What Roles Do They Play in Organisational Success?

If you’re running a company or are involved in high-level decisions as part of a leadership team, you probably already know the difference between branding and marketing. However, reminding yourself of the roles they play and how they contribute to organisational success in different ways can help you to build more effective internal processes and initiate important company-wide changes.

After going through a certain amount of branding, many companies sit back and think the job is done. Yet, a brand needs constant maintenance and care as your business grows. By relying too heavily on marketing tactics without addressing the core branding and identity of your businesses as you scale, you could be jeopardizing the way both your customers and your employees perceive your brand.
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How Engaged Are Your Employees? Defining the Basics

There’s a lot of information and alternative theories about how to improve employee engagement and most company owners and senior HR leaders already have some experience working on strategies to improve the morale and motivation of their employees.

However, many organisations are still operating without complete clarity about what good employee engagement should look like and where their employees sit in terms of their levels of engagement.

Here, we explore a few fundamental aspects of employee engagement and how to categorise the engagement of your employees so you can build a more targeted strategy for making lasting change within the context of your organisation’s culture and values.

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What Is Relationship Mapping and Why is It Important?

Relationship mapping involves the creation of a visual illustration depicting important individuals within your business ecosystem, as well as their roles and motivations, based on certain goals and outcomes. This is sometimes referred to as a context diagram or interaction model and can include entities both inside and outside of your company.

By having a visual chart in place where colours and symbols indicate the type of interactions and relationships happening within your organisation and with external customers and clients, it is easier to develop wider strategies and initiatives to achieve tangible business objectives.
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Tips for Discovering Your Company’s Brand Values

Some companies need to be convinced that they need brand values in the first place while others just need help in discovering what theirs are and how they can bring them to life in the day-to-day activities of their workforce.

Below are a few tips that can help you figure out the key principles and values that are at the heart of your organisation, so that you can build a stronger business with employees who are aligned with your brand values and highly engaged.
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