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How Engaged Are Your Employees? Defining the Basics

There’s a lot of information and alternative theories about how to improve employee engagement and most company owners and senior HR leaders already have some experience working on strategies to improve the morale and motivation of their employees.

However, many organisations are still operating without complete clarity about what good employee engagement should look like and where their employees sit in terms of their levels of engagement.

Here, we explore a few fundamental aspects of employee engagement and how to categorise the engagement of your employees so you can build a more targeted strategy for making lasting change within the context of your organisation’s culture and values.

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What Is Relationship Mapping and Why is It Important?

Relationship mapping involves the creation of a visual illustration depicting important individuals within your business ecosystem, as well as their roles and motivations, based on certain goals and outcomes. This is sometimes referred to as a context diagram or interaction model and can include entities both inside and outside of your company.

By having a visual chart in place where colours and symbols indicate the type of interactions and relationships happening within your organisation and with external customers and clients, it is easier to develop wider strategies and initiatives to achieve tangible business objectives.
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Tips for Discovering Your Company’s Brand Values

Some companies need to be convinced that they need brand values in the first place while others just need help in discovering what theirs are and how they can bring them to life in the day-to-day activities of their workforce.

Below are a few tips that can help you figure out the key principles and values that are at the heart of your organisation, so that you can build a stronger business with employees who are aligned with your brand values and highly engaged.
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3 Ways to Make Employers Even Better Brand Ambassadors

Realising your employees can be one of your best assets for reaching new audiences and connecting with potential customers is an important part of achieving your organisation’s true potential.

When you allow your employees to be active participants in the way your company operates, evolves and embodies its brand values, you’re allowing them to become ambassadors for your organisation who can portray you in the best possible light.

We explore a few ways you can make your employees even better brand ambassadors so they can show the world the real value of your company.

1. Recognise the Value of Brand Ambassadors

  • Building brand awareness within your employee’s networks. The more senior and respected in their fields they are, the more credibility you can gain from having someone truly invested in your brand representing your organisation.
  • When people from the outside look at your company, the way your employees behave will affect public perception. If they are seen as aligned with your brand’s goals, people will recognise the broader unity and alignment of your company.
  • Employees who are truly engaged and interested in the same goals and vision as your company will help to drive company culture and improve motivation.
  • Employees can bring your brand to life and show to external parties, whether its customer, clients or investors, that your business has cohesion and is made up of committed individuals who genuinely care about their roles.
  • Even past employees will have an influence on your reputation in the market, whether it’s communicating to their channels about your work culture or leaving reviews on job sites. The employee experience should be managed well from start to finish.
  • Once you recognise these things, you can be better prepared for giving your brand ambassadors what they need to be even better.

    2. Spread Word About Your Company Vision and Values

    Communicate to all your employees why and how you are doing what you do as a business and brand. You don’t necessarily need to be trying to change the world, but giving people a greater purpose and shared values will help to shape their actions within the context of your overall goals and direction as a business.

    If your employees can’t understand why your brand is different to any others in the market, then they’re not going to be able to explain to external parties why they should be interested. It could be your approach to sourcing products, commitment to quality, or the desire to instigate change and improvement in your sector, for example. The important thing is that your own people truly get what it is that makes you unique.

    We would recommend bringing employees together regularly to discuss your company vision and the role that they play in achieving it. Addressing this early on during the hiring process is also essential, as is establishing strong leadership to show how brand values should be executed in practical terms. You must ensure individuals understand how it applies on a day-to-day level.

    3. Empower Employees to be Better Brand Ambassadors

    Intrinsic motivation to embody an organisation’s values because they align with their own is a huge factor in the effectiveness of your brand ambassadors. However, this doesn’t mean that suitable rewards and incentives don’t help to increase the experiences your employees have when working for you, and their motivation to communicate the great things you’re doing to others.

    Recognition and rewards programs that encourage employees to embody your company’s brand values are incredibly powerful in improving employee engagement.

    We would also recommend creating content that is easy for your employees to share, and disseminate this to them regularly through internal channels of communication. If there are big changes coming up or exciting announcements, make sure your employees are the first to know and give them promotional content, infographics, presentations or other assets that can be used by them to better share information with their networks

    Want to Learn More?

    If you’re looking to go deeper into building a strategy for creating and empowering internal brand ambassadors, we’d be happy to offer advice tailored to your industry, services and brand values.

    What Are Your Barriers to Better Employee Engagement?

    Employee engagement is a powerful asset and, when it is unleashed effectively within an organisation, can offer huge long-term benefits ranging from increased motivation and output, better customer satisfaction levels and overall integration across your workforce.

    You may not have the worst employee engagement levels in the city, but it’s quite possible that a few key barriers still exist in your business that prevent your employees from truly connecting with your brand and embracing their roles.
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    What Kind of Employee Performance Should be Measured?

    Having accountability and performance tracking in the workplace is a vital part of all successful organizations, but companies will do well not to focus too much on the role of extrinsic motivation.
    While reaching set targets is important and can encourage people to push harder for certain milestones and objectives in the hope of various rewards, intrinsic motivation that is aligned with company values is a much more powerful driver of productivity and employee engagement.
    To do this it is necessary to focus on the acts and behaviors that warrant recognition within the context of a brand’s values and ethos, as well as rewarding people for reaching commercial targets. A good recognition program should therefore be aligned with the core values of the organization and not just sales targets or other such indicators of success.
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    Aligning Your Employee Experience with Your Brand Values

    It is important that the experience your employees have working in your company accurately reflects your organization’s distinct brand values. The attitude they have when interacting with customers and clients will be heavily influenced by the way they have been treated by managers and leadership individuals.

    Employees will also emulate the way their colleagues behave, so ensuring that the employee life cycle is consistent for all your employees is important in building a business with strong organizational alignment and employee engagement.
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    How to Promote Healthy and Productive Virtual Work Policies

    As lockdowns and restrictions around the world start to ease and more people are allowed to head back to their offices, there has been a somewhat understandable confusion in many companies over how to approach work from home arrangements.

    Some organizations have stressed the need to have their workforce back at desks as soon as possible, while others have fully embraced virtual working, allowing employees to make their own decision about where (and even when) they want to work.
    While the circumstances might be very different depending on your business type and sector, the reality is that accepting this massive shift in work culture and finding ways to adapt your systems and employee experience strategy is crucial for maintaining productivity and employee engagement.
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    Ways to Improve Learning and Development Opportunities in the Workplace

    Having opportunities to learn and grow is a major driver of employee satisfaction and a key selling point for organizations in the global jobs market. Despite having a grasp of this concept, many businesses are hesitant to invest in employee training and development programs.

    This might be due to fears of costs, impact on productivity when employees time is taken up by non-essential work activities, and the risk of employees upskilling and leaving you for a role in another company. However, while there are some careful considerations to be made about how you integrate development opportunities in the workplace and how to achieve a good return on investment, the data shows that companies that invest in their employees perform better.

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    What Is Brand Vision?

    Brand vision refers to the trajectory of a brand and what it hopes to achieve in the future. It is rooted in your core branding, but it encapsulates more than just the here and now. A perfect brand vision for your company will help to guide your business strategy and outline where you hope to be one day.

    If you imagine your core brand identity as a kind of anchor, your brand vision is a place on the map you hope to chart a course to. It should resonate with customers and help to inspire employees.

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