Branding and identity are just as relevant when you’re striving to get your product or service to market and grow your customer base as it is when you’re successfully running a large organisation.
By considering branding not just as the way you present yourself externally, but also as the principles and values you rely on to guide employees, customers and service partners to a better understanding of who you are and what you want to achieve in the future, you’ll be able to achieve much greater alignment and integration as your business continues to scale.
Continue reading “Key Branding Lessons for Big Businesses”