August 25, 2021
“No one can whistle a symphony. It takes a whole orchestra to play it.” H.E. Luccock
Being able to articulate a clear strategy is one thing and yet, the organization’s ability to execute a strategy, is an altogether different, usually more challenging matter. We know that many senior leaders agree.
Contrary to the central premise of many strategy studies, usually, it is not the vision or aspirations of a successful company that allow it to stand out (and these goals are often remarkably similar, irrespective of organisation size, geography or industry sector). What sets the top performers apart is the ‘how’ – the way they organize and operate to make their aspirations a reality.
Continue reading “Why Alignment Could Be the Key to Unlocking your Organization’s Potential”
August 19, 2021
In the current paradigm of consumerism, there are hundreds of competing brands for every type of product or service. That’s why businesses today have to stand out through the impressions they leave on their customers. It starts with a fantastic customer journey and can scale globally with a recognisable brand identity.
77% of consumers purchase items based on a brand name rather than the object’s name and brands with a strong identity can also attract more investors – 82% of investors cite name recognition as an essential factor in their decision-making.
Continue reading “Could You Benefit from Brand Identity Services?”
August 13, 2021
The customer experience is crucial to your success as a business. It defines how your brand is perceived and fosters loyalty in your audience. Even traditionally product based companies eg technology, automotive, telcomms are now competing on customer experience because this is a differentiator whilst their products and services are often very similar.
If your business struggles to deliver the desired customer experience, it might be due to several reasons.
Continue reading “The Role of a Customer Experience Strategy Advisor”
August 4, 2021
If your organization feels like a patchwork of different teams, competing for scarce resources, with quite different ways of working and lacking a common sense of purpose and shared values, your brand might be suffering from a lack of organizational alignment. A fragmented organization can slow down your growth potential. It creates barriers and separation between departments and limits your employees ability to work towards common corporate objectives.
Today, we’ll discuss the importance of organizational alignment and what steps you can implement in your business.
Continue reading “How to Achieve Organizational Alignment, and Why It Matters”