October 27, 2020
In the recent decade, more and more
importance has been placed on brand and brand identity. Agencies are concerning
themselves with proposing branding solutions to businesses, and whole teams are
dedicated to assuring success in this area.
Needless to say, investing in brand
identity can therefore demand considerable effort and budget. You might be
wondering what the importance of brand identity is, and if it really benefits
In this article, we will be exploring
the term and its significance to modern organizations.
Continue reading “What’s the Importance of Brand Identity?”
October 20, 2020
During the Covid-19
crisis, the way we work in teams has changed significantly. Many offices have
relocated their employees to work from home. Improving and maintaining employee
engagement at this time has proven to be a challenge but there have also been some
unexpected positive results.
could rely on their colleagues to lighten their mood during the day and provide
motivation. This crucial social element has now been missing from their work
lives. Employee engagement is already critical for many companies. In fact, 85% of employees aren’t engaged in the workplace, and
this might only get worse during these trying times.
With many countries
experiencing a new spike in cases, a second lockdown is more than a possibility.
While there is no cure, social distancing remains crucial and working from home
might be the new normal.
Continue reading “Employee Engagement Ideas During Lockdown”
October 13, 2020
On Thursday, 15th
October, the annual World Values Day will once again inspire individuals, businesses
and communities to think about their most deeply held beliefs. The challenges
of 2020 have made the values that move us at the core more critical than ever.
There’s a lesson to be learnt from this year’s theme, ‘Values in Action’. It is a call to bringing values to life through more than words and implement the habits and behaviours that will turn beliefs into long-lasting results. We use the phrase “Values are for living not laminating”.
In celebration of
values, we will be discussing the importance of our beliefs in organisations.
Continue reading “Preparing for World Values Day – Values in Action”
October 7, 2020
saturated market, your business is likely to be competing with hundreds of
others. Your competitors provide similar products and services. What makes you
stand out amongst the rest is the customer experience you present through your
There’s no way to
understate the importance of brand aligned customer service. However, not every
company has made the decision to invest in this sector as much as they maybe
In this article,
we’ll take a look at why customer service training is essential for employees
and how it can improve customer satisfaction and loyalty, increase employee
engagement and raise your bottom line.
Continue reading “Why Customer Service Training Is Important for Employees”
October 5, 2020
Today’s consumers want and
expect to have an enjoyable customer journey with your brand. Not only that,
they expect that to happen quickly and effortlessly and with multiple channels
of communication. We live in a world where around the clock interaction has
become the norm, and we believe that companies that ignore this, do so at their
A recent Microsoft study
into customer satisfaction levels found that 96% of consumers cite excellent
customer service as a reason for their loyalty to a brand.
40% of consumers who contact a company through social media demand a response within an hour and 79% expect to hear back within 24 hours.
Continue reading “Innovative Ideas to Improve Customer Experience”