How to Develop a Unique Brand Identity

Values-Driven Service for Sustained Performance

Brand identity is a common term when we talk about how businesses can stand out from the competition in a saturated market. Whether you are a global corporate, a small business, start-up, agency, non-profit, or even an internal support function within an organisation, a strong brand identity can be highly valuable.

In this article, we’ll look at how to develop a unique brand identity that resonates with different stakeholder groups (customers, employees, service partners, local communities, and investors).

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What is Sustained Organisational Performance?

Organisational alingment

In an ever-shifting workplace paradigm, the idea of ten-year plans has started to fade. Instead, businesses are focusing on strategies that allow their brand to respond to change quickly. They hope to learn how to adapt to new habits that keep improving performance.

SERVICEBRAND GLOBAL helps progressive leaders of organisations to deliver values-driven service for sustained performance. There is a focus on culture and authenticity. Common behaviours consciously practiced helping everyone develop and deliver a brand-aligned customer experience. Creating a clear purpose, values, and brand identity help to engage employees.

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Tips for how Values-Driven Leadership can create a Culture of Service Excellence

values driven leadership

Leadership starts at the top. An effective leader can inspire their team to embody the values and qualities that represent their brand. It is key to creating a culture of service excellence. SERVICEBRAND GLOBAL helps team leaders to articulate, implement, and develop a values-driven approach that enables a brand-aligned customer experience.

In this article, we’ll look at some of the focus areas to achieve a culture of service excellence.

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