January 25, 2021
Most organisations in the process of scaling their operations and considering the long-term future of their businesses understand that culture and values will play a key role in their success. This might be a factor which helps to explain the trend for the function traditionally always referred to as Human Resources (HR) being increasingly ‘rebranded’ as ‘People and Culture’.
However, the importance of the function is still often misunderstood or underplayed when it comes to the development and maintenance of organisational culture and alignment.
Organisational culture tends to emerge over time, driven by the intentional efforts of leadership, and HR or People and Culture plays a critical role in making sure that your new and existing employees are fully aware and how they can contribute.
Continue reading “How to Develop and Maintain Organisational Culture”
January 18, 2021
If you are in the customer service
sector, you’ll have realized already that things are very different today than
they were before the COVID-19 pandemic. Even if you haven’t suffered significant
losses to your sales, staying aware of and adapting your business model to the
constant behavioural changes around the world can be a stressful task.
The way people work, eat, buy
products, communicate, learn and even socialise has changed massively. It’s no
longer prudent to rely on the formulas and predictions that once supported your
original business model, while the world seems to be in flux as it reacts to
both government and societal changes affecting the way people behave.
Continue reading “Adapt Your Customer Strategy for Today”
January 11, 2021
Branding and identity are just as
relevant when you’re striving to get your product or service to market and grow
your customer base as it is when you’re successfully running a large
By considering branding not just as
the way you present yourself externally, but also as the principles and values
you rely on to guide employees, customers and service partners to a better
understanding of who you are and what you want to achieve in the future, you’ll
be able to achieve much greater alignment and integration as your business
continues to scale.
Continue reading “Key Branding Lessons for Big Businesses”
January 4, 2021
Crafting your organization’s brand
values, whether you’re an established company going through an identity shift
or a brand new startup, can be a painstaking process. To convey what your
organization is all about in an age of unique challenges and global movements
has become more than a branding or marketing initiative.
On a number of levels, finalising your
brand’s core values is just the beginning. Your values define the soul of your organization
and should guide your business decisions as well as help to define interactions
with all stakeholders (employees, customers, service partners, local
communities and investors).
Continue reading “Values are for Living not Laminating”