Release the power of your organisation’s values every day

Tool for Organisations

31Practices for Organisations

31Practices® is a trademarked tool which helps employees bring the brand of their organisation to life through their behaviour.

The approach translates organisational values into practical behaviours so that everybody in an organisation can live these on a day to day basis. The concept is underpinned by psychology theory from a number of areas(eg mindfulness, awareness, internalisation, positive reinforcement and imprinting), endorsed by practitioners (across industry sectors) and academics, and is a winner of the Employee Engagement category for the Association of Business Psychology Awards 2015.

The specific details of the programme are tailor-made for each client so that they can create and deliver their own unique “personality” within an overall approach that is consistent. 31Practices has been used in a variety of local, national and international service environments and has played a major part in the success achieved across a range of business measures. A network of licensed Practitioners is now being developed to promote the concept and deliver 31Practices projects.

Employees play a co-creation role and take ownership for development of the way the tool is used, latitude is given to employees to apply the Practice in their place of work to add most value, and the organisation “heritage” is created through communication of stories.

31Practices is embedded into all operating processes, particularly in the areas of people management, communication and recognition so they become part of the way things are done. The approach helps provide a common culture across internal departments, supply chain delivery partners and remote workers. Over time, consistency of behaviour is built through repetition.

The ongoing support programme provides a balance of freedom and ownership with structured review, feedback and continuous improvement

Practitioner licence available





In our super-connected world, brands and reputations are shaped to a far greater extent by the personal experience of employees and customers. Authenticity from the boardroom to the frontline customer experience is the new holy grail for organizations.

This book shows how an organization’s values and brand can be translated into the daily practices and behaviour of their employees, drawing a golden thread from the boardroom to the front line customer experience.

The 31Practices method weaves together principles and practices from psychology, sociology, philosophy, neuroscience, leadership and business to significantly enhance customer and employee satisfaction and loyalty.

It has been successfully adopted by large and small companies, across sectors from around the world.

About the authors

Alan Williams
A leader of values-based strategic implementation in service organisations globally and in the UK.

Alison Whybrow PhD BSc CPsychol
An award winning Chartered and Registered Psychologist and Supervisor who coaches senior and high potential leaders across industry sectors

We are grateful to Matthieu Ricard for the use of his beautiful photography on the cover and introducing each of the 31 Chapters

Book launch event, Herman Miller, London, 22 October 2013


Tool for Individuals

my31Practices for individuals

Have a go at

You can identify your core personal Values and create your personal set of 31Practices. You can also reinforce your Practices by adding a photograph, a song videoclip and a quote that you like.

You’ll be reminded of your Practice each day and at the end of the day, you can rate how well you lived your Practice. You can see your performance over time and set rewards for a treat at the end of the month.

You can also record what you did, how this made you feel, and the impact your Practice had. Over time, you can scroll through all your experiences. You can also share your stories with friends.

It’s fun, fast and easy to do. And that’s all there is to it. my31Practices, how to be the best you can be… how to BE you.

Here are three simple questions:

  • Do you want a life with a clear purpose?
  • Do you want to be happy and less stressed?
  • Do you want to be the best you can be?

For most of us, “Yes” is an easy answer, but to do this in practice is more of a challenge.

To be the best you can be starts with your core personal Values, giving a foundation for the way you want to behave. When our behaviour is not aligned with our Values, we feel stressed but when our hearts, minds and bodies are aligned then we find great personal power.

Your 31Practices translate the Values into very practical actions and behaviours. You focus on just one Practice each day, so it’s easy to do.