What’s the Difference Between Branding and Identity?

Branding and Identity

In today’s saturated market, thousands of companies that offer similar products or services are competing. When it comes to consumers choosing between these products, branding is often what makes one stand out over the other. Customers prefer to choose brands they like and trust and will usually stick with brands they have bought from before.

Branding is crucial to gaining a competitive edge over the current economic landscape. As companies start to market themselves with this goal in mind, they often don’t understand the difference between branding and identity. 

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6 Ways to Boost Employee Engagement

Employee engagement should be one of the top priorities for every brand. Actively engaged and motivated employees are more committed to their company’s goals. They’re willing to invest more time and channel their talents in the most effective ways. They’re also more likely to become brand ambassadors that believe in and promote the company’s values and products or services.

On the other hand, disengaged employees cost businesses between $450 and $550 billion annually.

Despite this significant impact, 36% of businesses see engagement as one of their biggest challenges. In this article, we’ll discuss ways to create employee engagement.

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How to Develop a Unique Brand Identity

Values-Driven Service for Sustained Performance

Brand identity is a common term when we talk about how businesses can stand out from the competition in a saturated market. Whether you are a global corporate, a small business, start-up, agency, non-profit, or even an internal support function within an organisation, a strong brand identity can be highly valuable.

In this article, we’ll look at how to develop a unique brand identity that resonates with different stakeholder groups (customers, employees, service partners, local communities, and investors).

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SERVICEBRAND GLOBAL – How to Create a Brand Identity

branding and identity

Creating a brand identity for your business is an essential step for any organisation that wants to increase sales, improve customer service, and drive employee engagement. 

We’re living in extraordinary times, and exceptional times require a unique approach to creating the right branding and identity for your business. The stronger your identity, the more your customers, employees, service partners, and local communities will engage with it and stay with it. 

What’s Brand Identity?

Your brand identity is a way of communicating to the world your “essence” and outlining how you are different from your competitors. It’s a way of telling the world who you are and what you stand for, what you believe in, and what’s essential for your business. It describes what your company’s personality and character is, and what its purpose and values are too.

It’s not just your logo, typeface, colours, photography, website, and packaging. It’s who you are and your company’s customer experience style. It’s your employees as ambassadors for your brand, and it’s how you express yourself to the world via social media, your website, and YouTube. It’s also how you sound, taste, smell and feel. “Your brand is what people say about you when you are not in the room” Jeff Bezos

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The Importance of Brand Identity

brand identity

A huge shift has already taken place  whereby commercial enterprises that want to survive and flourish must offer their customers a values-driven service that projects a consistent brand image. While some believe this is simply a brand’s name and logo, it is certainly far more than this.

Brand identity includes all the visual elements of a brand, but also the company’s values and purpose. All of this together makes up brand identity and when this is done right, it can be incredibly effective at cultivating a positive impression in the minds of your customers.

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