Category: Values driven leadership

How to Inspire Values Driven Leadership

At SERVICEBRAND GLOBAL, we help progressive leaders bring to life their organisation’s core values in the workplace. For a business to succeed, it’s essential for all employees to be invested, engaged and understand the company’s ethos or core values. The more embedded the values are, the more empowered and confident employees feel and this increases levels of commitment.

“When your values are clear to you, making decisions becomes easier.” Roy E. Disney

Core values are not just a set of ‘nice to have’ words. Instead, they are your company’s deeply ingrained principles that drive everything it does internally and externally. Unless this is the case, they are not really your values. We say that “Values are for living not laminating” and when this happens, with everybody working towards the same goals, we know that remarkable results can be achieved.

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Values Are For Living, Not Laminating

The Grenfell inquiry has recently heard witnesses from Rydon, the contractor which took on the design and build responsibility for the Grenfell Tower project from April 2014 onwards.  A number of news stories were covered:

  • Rydon sought to keep more than £100,000 of the savings made by switching to the deadly aluminium composite material cladding on Grenfell Tower by hiding the true costs from its client.
  • The Rydon contract manager was described as using ‘Essex boy patter’ to push the cheaper cladding option for Grenfell.
  • There were some issues between Rydon employees and  ‘vocal and aggressive’ Grenfell residents who complained about fire safety
  • Rydon’s project manager was unable to explain the presence of “shockingly poor workmanship” on cavity barriers in the cladding system installed on the building.
  • It is interesting to note that Rydon Group website states the following:
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4 mistakes “values-driven” organizations make

In the six years since the first edition of The 31 Practices book was published, the topic of values has caught the imagination all over the world.  It has become fashionable for organizations to describe themselves as values-driven and yet, for the stakeholders (employees, customers, service partners, local communities, investors, members, citizens) of some, if not many, of these organizations, there is a disconnect between the aspirational words and the experienced reality. To quote the legendary baseball coach, Yogi Berra “In theory there is no difference between practice and theory. In practice, there is”.

So why is it such a challenge to be a values-driven organisation… in practice?  Here are four mistakes organizations can make, and you might be able to add more to the list.   Consider the questions in each section and how they relate to your own organization.

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Tips for how Values-Driven Leadership can create a Culture of Service Excellence

values driven leadership

Leadership starts at the top. An effective leader can inspire their team to embody the values and qualities that represent their brand. It is key to creating a culture of service excellence. SERVICEBRAND GLOBAL helps team leaders to articulate, implement, and develop a values-driven approach that enables a brand-aligned customer experience.

In this article, we’ll look at some of the focus areas to achieve a culture of service excellence.

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Values-Driven Leadership: A Pathway to Sustained Organisational Success

The most successful organisations are those that are values-driven. They are high performing, and their employees are the most engaged. They bring commitment and energy to their work. They believe in what they’re doing and are, therefore more productive.

That engagement, commitment, and energy come from every corner of an organisation. Our passion at SERVICEBRAND GLOBAL is to work with companies and their progressive leaders to instill and foster a sense of authentic employee engagement for organisational success. 

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