How to Improve a Customer Experience Strategy

customer experience strategy

The UK Customer Satisfaction Index (UKCSI) is at its lowest level since 2015, sitting at 76.9, 0.8 points lower than January 2019. Organisations with higher customer satisfaction levels have higher employee productivity and engagement. 

We know that excellent quality customer service is built on a customer’s experience with that company, the company’s ethos, its complaint handling, its ethics, and the customer’s emotional connection to that company. We also know that the more a company invests in its customer experience, the higher the return on investment. 

If you are looking to improve your customers’ experience with your business, first you’re going to need a solid customer experience strategy. SERVICEBRAND GLOBAL will work with your business to ensure that through behaviour change, your teams are engaged, empowered, and invested in providing an excellent customer experience.

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