What’s the Difference Between Branding and Identity?
saturated market, thousands of companies that offer similar products or
services are competing. When it comes to consumers choosing between these
products, branding is often what makes one stand out over the other. Customers
prefer to choose brands they like and trust and will usually stick with brands
they have bought from before.
Branding is crucial to gaining a competitive edge over the current economic landscape. As companies start to market themselves with this goal in mind, they often don’t understand the difference between branding and identity.
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The Importance of Brand Identity
A huge shift has already taken place whereby commercial enterprises that want to survive and flourish must offer their customers a values-driven service that projects a consistent brand image. While some believe this is simply a brand’s name and logo, it is certainly far more than this.
Brand identity includes all the visual elements of a brand, but also the company’s values and purpose. All of this together makes up brand identity and when this is done right, it can be incredibly effective at cultivating a positive impression in the minds of your customers.
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