Do you love values?

Do you love values?

Values at Heart 2018

Research shows that people who are clear about their own personal values are happier and more fulfilled and up to 17% more engaged at work than people who do not have that clarity ¹. For the first two weeks of February 2018, you can take a special ‘Values at Heart’ profile, courtesy of and use my31Practices to release the power of these values every day. You can sign up yourself or with friends… or, if you are an employer, encourage your employees to take part to show your organisation cares about what matters to them.

How to Get Involved

1. Generate your own Values Profile to Identify your core values

2. Put your values into action with the my31Practices web-app

As Jackie Le Fèvre, Director of Magma Effect, explains: “Happiness is something that we know when we feel it but we don’t necessarily know why. Not knowing why we feel happy can make that feeling tricky to recreate. Our top priority values connect us with the things that make our hearts sing. When we know our values we can spot more ways to live them and be happier.”

One of the world’s leading online tools, the MVI, is the powerhouse behind the special ‘Values at Heart’ profile that will be available to all who log in using the special Valentine’s code V@H2018. From Thursday 1st to Wednesday 14th February

Values at Heart, which normally costs £25, is completely free and everyone will receive a short report on the headline values insights from the campaign overall.

To translate your core values into practical day to day behaviour, Magma Effect is partnering with my31Practices to help you bring these values to life every day. See how it works here Alan Williams, co-author of the critically acclaimed book, MY 31 PRACTICES, release the power of your values for authentic happiness says: “At one level, my31Practices is very simple, focussing on just one behaviour every day, but over time it helps people live in line with their core values.”

Research shows that people who are consciously connected with their priority values are more resilient under stress and have an increased sense of meaning in their lives. The MVI approach is a great way to strip out the background noise and be able to listen to your heart. What is your heart saying?


1. Hosted by the Minessence International Cooperative, the MVI – which stands for Minessence Values Inventory – contains 128 distinct human values and is mainly used in the UK, Australia, New Zealand, Canada and America

2. Jackie Le Fèvre, author of “Braver Than You Think”, is the UK’s leading authority on the use of the MVI with individuals, groups and organisations.

3. is a web application that helps people identify their personal core values and then translate these into a set of practical daily Practices. You receive a daily reminder, can rate your performance and record your experiences. The my31Practices approach is explored in the book MY 31 PRACTICES, release the power of your values for authentic happiness by Alan Williams and Steve Payne, LID Publishing 2016

4. Values are energy laden ideas that represent how each of us would like to live our lives. The challenge for us as individuals is that those ideas sit in our unconscious and can be hard to crystallise and express. The MVI enables that expression.

5. Values are neutral. The values that any person holds dear are neither good nor bad. Values motivate us to take certain actions under certain conditions – they provide the “why” behind the “what” that we do.

6. Conscious connection with values is strengthened through regular practice – and daily practice is best – this then enables us to live a life of our choosing.

7. 2018 will be the seventh year for Values at Heart. The programme has reached people across more than a hundred countries. Participants in last year’s promotion included teachers, coaches, human resources professionals, management consultants, people from mining, communications, logistics and social services. How many countries will we reach in 2018?

For a press preview of the MVI and/or my31Practices please contact Jackie or Alan direct and they will be delighted to help.

For further information journalist and customer enquiries

Jackie Le Fèvre, Magma Effect: 0788 692 2438 about the AVI

Alan Williams, SERVICEBRAND GLOBAL: 07875 200666 about my31Practices

¹ Research published by Kouzes and Posner into impact of values clarity on commitment to work and the organisation above the norm. Clarity about own personal values delivers up to 17% commitment above the norm – clarity about own values and organisational values delivers up to 19%. Interestingly they found that when people only have clarity about the organisations values this can have slight negative impact taking commitment 0.5% below the norm.